Are You @#$!ing IT? Most Aren't...
Roughly 45 days after we've released the Market IQ on Enterprise 2.0, and we've passed 1,000 downloads. Seems to be accelerating - perhaps because we're speaking at the upcoming June Enterprise 2.0 Conference in Boston?
Who knows - but for those of you who haven't already downloaded the report, feel free to do so, it's a free download, so fairly few hooks attached to the bait! :)
On that front, wanted to call attention to one piece of Enterprise 2.0 that doesn't get much attention - and that is the topic of Mashups.
See the video on Serena's site (the embedded video appeared to cause delays in loading the page, so I've removed it) before I go further.
Don't worry, I'll wait for you to get back...
Back? Good, so...
Great video, and I'm sure Serena is getting a nice bit of viral buzz from it. Of course they're oversimplifying just a bit on how easy it is to "Mash It" but by virtue of the standards that Enterprise 2.0 is built upon, and the approach to usability and "instant solutions" that Web 2.0 interfaces and SaaS (Software-as-a-Service) have brought us, it sure beats the pain of creating mashups in the MUCH more technical pre-cursors to this, which came from the Web Services world.
Mashups are extremely early in adoption (see chart below, from the Market IQ on Enterprise 2.0) - which is not to say you should feel free to ignore the possibilities of mashups, just that it is very early days, and while it would be nice to think that "mashup power" can be put in the hands of the "average business user" (even someone in finance! watch the video clip if you haven't already), and all problems are solved, it's not quite the simple.
I'd love to hear more about what people are doing with mashups however, and would be glad to eat my words if uptake of mashups at large and the creation of mashups by "normal" people is much larger than I'd thought. So please, weigh in and tell us how you're using mashups, and succeeded or for that matter, failed, in your efforts. Prime-time? Dream-time? Somewhere in-between?
Open up and let it out - certainly without more stories of use, mashups are going to continue to lag the other Enterprise 2.0 technologies.
