"We Believe in Two Big but simple ideas:
* Game-otivation: Making it fun for advocates to do their best work. We think that it should be just as engaging for advocates to help you build your business as it is for them to play their favorite game.
* Social Nurturing: Connecting customer advocates exactly to the best prospects and other advocacy opportunities for them, at all phases of the buying process."
Interesting twist - an extends what I was writing about 6-7 years ago on relationship intelligence. Addressing complex sales and evangelism is very interesting.