BizTechTalk Briefs 07/29/2011

Welcome to the Brave New World of Persuasion Profiling | Magazine

Taking persuasion to the next level (ultimately) in mapping reactions to target interactions downstream (next page, next button) to what an individual reacts to.
Key takeaway point - people respond to a wide variety of techniques, stop trying a one size fits all approach in your marketing, sales, etc..

tags: persuasion advertising profiling wired
The Usabilla Blog » Do you trust me? Assessing Web credibility » The Usabilla Blog

Between Customer Development (Lean Startup) work, and Usability/User Experience testing lately, I'm more involved that ever in making useful interactions a reality.
Looking at usabilla as a possible feedback mechanism to give feedback that's not purely analytics driven, to balance out reports.

tags: research usability testing usabilla
Ethnio : Recruiting for User Research

Between Customer Development (Lean Startup) work, and Usability/User Experience testing lately, I'm more involved that ever in making useful interactions a reality.
Looking at ethn.io as a possible panel-driven source for upcoming work to feed into other services, phone call interviews, etc.

tags: research recruiting usability testing intercept ethnio
UserTesting.com – Low Cost Usability Testing

Between Customer Development (Lean Startup) work, and Usability/User Experience testing lately, I'm more involved that ever in making useful interactions a reality.

Looking at UserTesting as a possible panel-driven source for upcoming work.

tags: usability testing ux usertesting tools