As we're prepping for the next Market IQ (on Findability), I'm curious what people think of the "Crossing the Chasm"-style analysis we've done in the previous two Market IQs - Enterprise 2.0 and Content Security.
Figure 19: Where Do You Feel the Overall INDUSTRY Adoption Is with Regard to the Following Terms/Phrases?
Figure 20: Where Do You Feel YOUR ORGANIZATION’S Adoption Is with Regard to the Following
Carl and I think these findings are useful barometers to see how people are judging themselves (or their organizations) versus the larger market. But we could be the only two people on the planet who think so, for all I know.
Should we pursue this again for the Market IQ on Findability (see general outline, if interested)?
If so, what are the handful of terms/phrases/concepts that should be included? We don't want to annoy people with a huge list, as these questions are best asked as two sets of matrixed options, and I must say, can be annoying simply to create.
Currently we're considering:
Good, bad, indifferent? Feel free to weigh in with alternatives, or shoot it down entirely.
Your feedback would be much appreciated. Thanks to everyone (quite a crowd) who has chimed in with companies/solutions that we did not have listed on the solution-side for Findability. Feel free to continue commenting there as well.