This error has driven me insane for years. I heavily use Amazon's wish list feature, as a holding ground for just about everything I'm thinking of buying, renting, or borrowing.
Read the tiny fine print, this error message gets buried on the left sidebar after you attempt to add something to your wish list that is already on there.
Problem is, it doesn't take you TO that spot in the list, nor does it more obviously warn you (AJAXian layered window perhaps? Bigger text?). Since I can't search within my own list (and why is that?), all that this error makes me want to do is to find the entry in my wish list and DELETE it, and perhaps buy it somewhere else.
Amazon gets so many other things right, why do they fall down on such a simple usability fix? I'd be willing to bet it would take 5 minutes to change this to something that would make users happy, and for that matter, increase revenue, immediately.
Anyone know any Usability/UX designers at Amazon?





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