The Netflix of Receipts?

Quick post: Saw today on mashable.com (an extremely popular Web 2.0 site) an article about Shoeboxed.com, which is billed as the Netflix of Receipts. Once a month, send your receipts in to Shoeboxed in a pre-provided envelope, they'll scan and organize your personal receipts, along with electronic receipts (e-mail) that you send along to their service.

Capture 2.0? Imaging 2.0? I suppose we should've seen this coming, and I know it's not new to the vast majority of the 50k+ AIIM membership, but an interesting sign as to just where we might be in the adoption lifecycle for capture (aka scanning, imaging, etc.).