Quick (it's all relative) post on this one - for about a year now, I've been tracking a Boston-area company called Compete, and have been lucky enough to have some great conversations, lunches and dinner with a solid handful or two of the team there. Great team, interesting work, and they've even had the pleasure of an interview by Guy Kawasaki! (I'm seriously jealous on that front)
What do they do? I'll call it "Next Generation Web Analytics" although that doesn't really do them justice. This isn't meant to be an ad for them however, so I'll lay off the pitch for now.
I reference their analytics (baseline and semi-advanced features are free, cutting edge analytics cost money, but can be self-service on up to full advisory services/consulting) constantly, as I do a lot of work with software/hardware companies looking to understand their competitors and of course my relatively recent job at AIIM.
If you haven't figured it out yet, I'm undyingly curious, about a TON of things. Among those, are how we as AIIM compete with other similar or closely-related organizations. And of course how the companies I'm working with compete with their perceived or real competition.
I said this post would be quick, so here's the quick thought. I'm happy to see that we (AIIM.org) really do seem to have the attention of those visitors to our website. (see embedded chart below)
What does it mean? To steal a line from Don Tapscott (author of "Wikinomics" among many other things) in his "Winning with the Enterprise 2.0" keynote from the Enterprise 2.0 conference in June 2007, it hardly seems fair - as some of the "attention" measure here is as flat/minimal as a "flatline" from the medical world. It is a curious graph though. Carl Frappaolo and I also started with AIIM as of June 2007, so I'm mightily tempted to attribute the "attention mountain" since then to our writing, presenting, and research - but that might be entirely unwarranted, who knows?
But seriously... So, we (at AIIM) have been producing quite a lot of content for many, many years (we're over 60 years old as an organization, through various transitions) and so that means we have quite the library to chose from for visitors to our site, including this blog, our growing training and certificate program (Enterprise 2.0 is coming folks - stay tuned!) among other things.
But before I make this post longer than I'd intended, I'd love to hear your feedback on why we're consuming the greatest monthly amount of "attention" (in this comparison - not vs. Facebook, YouTube, etc.) according to the statistics from Compete.
Good sign? Bad sign? It's all lies? ;) Are you using Compete or something else in your competitive or internal intelligence efforts? Let's discuss!