In this episode, we discuss the intersection of the consumer world of mass media, the consumer-generated media world of blogs, Flickr photo streams, and user-submitted/created YouTube videos, with the enterprise world and a flashback to the late 90s wave of e-learning technology, and tie it all up in a bow under the Web 2.0 and Marketing 2.0 banners.
A mere 13 minutes long, you may be able to jump your understanding of the world of personalized aggregation and viral distribution, and who knows, perhaps become a new media megastar before the day is done. If not, I will settle for shedding SOME light into what Web 2.0 is, how communities interact with content in the 21st century, and how you might participate in this new wave of media.
Interview by your host, Dan Keldsen, Director of Market Intelligence at AIIM (www.aiim.org), of Michael Berkley, CEO from Splashcast Media (www.splashcastmedia.com). Michael and I encourage your commentary here, and would love to hear your thoughts on where Web 2.0 is going, the influence on marketing measurement, spend, and whether we are in fact losing or gaining control of media as we continue to move deeper into the 21st century. Start the conversation - join the conversation!
MP3 File
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