Crowdcasting, crowdsourcing, open innovation... what are these terms? Why is WIRED talking about this? Why do companies like RedHat, Whirlpool, and others use this set of techniques as part of their innovation toolkit?
Can YOUR organization benefit from these approaches to exploding both the quantity and quality of innovation applied to your product or service development needs? Let's find out!
Fascinating conversation, by your host, Dan Keldsen, Director of Market Intelligence at AIIM.org, beginning with the story of how Anil Rathi, now CEO of IdeaCrossing, began his innovation pitches by cold-calling companies at the age of 13, producing working models (in some cases) of his inventions/ideas, eventually leading him into the world (post-MBA) of running innovation challenges professionally for some of the biggest and most innovative (arguably) brands on the planet!
Learn the Three Ps (Preparation, Promotion, Participation - the Divergent Thinking Process) and Three Es - (Evaluation, Extraction, Exploration - the Convergent Thinking Process) that IdeaCrossing uses in preparing both their clients and the Innovation Challenge participants. Understand the importance of framing questions to kickstart group brainstorming (echoing the huge number of resources I've been culling on psychology, linguistics, marketing, and more) into the highest gears possible, and much more!
One brief note - we had a telephone malfunction around the 8 minute mark, with a slight change in Anil's voice as a result (different phone), but it passes very quickly, and should be forgotten moments after your hear it.
Do you have experience in any of these innovation techniques? Any feedback on your experience, as a client or participant?
Any thoughts, if you haven't been involved in such a process, as to it's effectiveness for your own innovation challenges?
Please weigh in, I would love to hear your thoughts on these and other topcis around innovatiton management. In the meantime, take a listen, and enjoy!
MP3 File
I have an article on crowdsourcing on my blog with links to all the recent WIRED articles about crowdsourcing. Check it out at http://www.brainreactions.blogspot.com
Posted by: Julia S | August 12, 2007 at 08:01 PM