An interview of Mark Thompson, one of the authors of "Success Built to Last," the sequel to the best-selling "Built to Last," by your host of BizTechTalk, Dan Keldsen.
Success Built to Last examines in depth, and over the course of 10 years of largely interview-based research, what creates "enduring success" - success by an individual over at least 20 years, and in many cases, longer. Really interesting book, and I was lucky enough to meet Mark through a previous interviewee, Jack Jia, CEO of Baynote (see/hear that podcast on "Powering the Long Tail with Invisible Crowds" - another great interview, and if you don't understand search and navigation in a modern sense, or what the "Wisdom of Crowds" or "The Long Tail" are all about - this is both a great introduction, and a fairly deep yet targeted dive).
Do you have to be dyslexic to be a billionaire (as Richard Branson is for example)? Should you not focus on creating or identifying Tipping Points, and instead watch out for Tripping Points that may cause temporary pain, but actually point out some serious potential solutions to focus on?
This interview was a lot of fun, and full of great ideas on how to be personally innovative (a topic I continue to plow deeper into), how to not just have ideas but to actually execute on them (a KEY to innovation), how to fully engage in your work, and of course some re-interpreted wisdom from Yoda.
Do, or do not? You decide! Listen in, and we would love to hear your insights into Success Built to Last - what your thoughts on the book or this interview are, and get a dialog going on. Join the conversation!
MP3 File
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