Last week, SchemaLogic announced the release of its Business Semantics Management software specifically designed for media and publishing enterprises. SchemaLogic customers in this market include the Associated Press (AP), Corbis, Reed Business International, and the International Press and Telecommunication Council (IPTC) among others (see press release).
SchemaLogic has been providing collaboratively-oriented solutions to building controlled vocabularies for a wide variety of solutions, cutting across many different vertical industries, for several years now. This honing of the solution for the media and publishing industry is a sign of market maturity, such that SchemaLogic can dedicate themselves a bit to a targeted solution like this, rather than pursuing a purely horizontal offering. I can safely say this is definitely a turning point, if not a tipping point, moment. Out of the chasm? Perhaps not - but heading out of the innovators and into the early adopters at the least, and certainly getting close to a chasm jump.
But overall - what does this mean beyond the world of Publishing?
This is another case where internally-facing ECM deployments need to look to the commercial arena for inspiration and action. If information is truly a business asset, then making connections between the user’s intent and the end result, whether that user is an employee or a buyer/consumer, ultimately results in large chunks of revenue/time/cost that just simply cannot happen without serious attention being paid to Information Organization and Access (IOA).
To *not* make the effort to seek out opportunities for "soft-dollar" benefits (faster find translating to higher sales, faster inventory turnover, more rapid product development, etc.) is just short of irresponsibility on the part of an enterprise. Mismanagement of information should factor nearly as important as mismanagement of funds, but does not... yet.
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