Mass media in prior years was the equivalent of an atom bomb in getting the message out to audiences, and now, for better or worse, the playing field is shifting, and the audience now expects more personalized messages, and more importantly, is conversing back with the companies and organizations that are either important or annoying to them.
Welcome to Web 2.0, and the world of user generated media...
How does your company react in this new world? Full transparency? Total secrecy? A mix? Does the world hate you or love you? How fast do they flip between the extremes? How do YOU react when there is bad weather affecting your flights, when rumors of a french fried finger surface about your fast food chain? When a new product launch falls flat on it's face? Can you react swiftly and purposefully to the ebb and flow, or are your knees kicked out from under you?
In this teaser, Christine Maxwell discusses how organizations are both dipping their toes, and jumping in with both feet, to the Web 2.0 world, and what they are learning from their experience. Christine will provide far more information and case studies at the Innovation Insights 2007 event (www.ii2007.com), April 23-25 at the Wigwam Resort outside of Scottsdale, Arizona - and we hope to see you there to continue the conversation about world wide conversations and Web 2.0.
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