"Automated 1-to-1 Marketing" - a conversation with Brent Hieggelke - Chief Marketing Officer for Touch Clarity (www.TouchClarity.com). How to make your e-marketing ROI *real* through automated testing, and emergent behavior. Onsite automated optimization and improving both user experience *and* the business revenue and cost structure. Emergence, evolution, maturity, automation, user-experience, agility, continuous improvement - these are all terms that we had *all* better get familiar with, not just in definition and theory, but in everyday working life if we are to not just survive, but thrive in the world!
Any commentary for Brent or myself, feel free to post here. Anyone using Touch Clarity or a similar system (commercial, homebrew, etc.)? I am certainly seeing an increase in "emergent systems" in marketing, search technologies, of course much of the Web 2.0 movement is about emergence out of publicly visible feedback/commentary, etc.. Anyone using such concepts INSIDE the enterprise? Let's hear it!
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